If there was a certainty of social media in 2025, this is: Rage Clicks Rule. Hyperbole, hate, brash deception – it's all for the course – and often rewarded with virtues.
But the SEZ US, an app that was just launched by veteran democratic strategic Joe Tippi, believes it is possible to change that, by punishing shitpost users for encouragement.
The timing can be just right. America is entering a Age of the oligarchy with a rising wave of right winged extremism that holds global politics. Platforms such as Truth Social and X are now operating as effective propaganda machines, recasting war on immigration cultural war issues, Ofand RIGHTS TO TR As boogeymen in the new vision of President Trump of America, which is actually an old version of America. While seeing the next social media season, emerging platforms also have the opportunity to rise at the moment. Can we, which is the positioning itself as an antithesis in X, facilitates a better way forward?
“If you return the responsibility, ownership, and reputation, then all of the incentives we have in the real world are back,” said Yevgeny Simkin, Sez US 'cofounder and chief product official.
Although the online discourse is that -devolved Rabid spectaclePlatforms like Bluesky have shown an appetite for a more civil community type. Instead of boosting any post that captures anger clinching, it uses what its creators call us a “reputation engine,” a feature that gives you to post other users' posts on the platform throughout the five main areas: approval, influence, care, relevance, and respect.
In the app, ratings determine a user's reputation mark and general visibility. The higher the score, the more you reach the community. Users can also control who responds to them based on a person's mark, with low -marking users being punished by having less influence. All posts are visible but you can block users from responding, for example, if they do not have high approval ratings. Ultimately, ratings are designed to reduce contact based around viral moments.
“It's not about moderators who come in and say 'you're bad,'” Simkin said. “It's about the community that says 'we don't like what you say.' Then I knew I had to warm up how I could say things.
In racing to perfect social media, there has never been a size-measures-all solution when it comes to moderation-for those still busy here. The scale can make this work more difficult as the platform user base grows. For Simkin and his team, the idea is to build a platform that “bring forward all the ways in which social media should run rather than this way,” he said. “The rear of the camel is broken by the straw of Elon [Musk] Buying Twitter”And suddenly a whole world seems possible.
The twitter's fracture, ever since that -rebranded as xKicking a race of weapons with techies that have all kinds of ideas about the next phase of social media, and how to define it. It was during this time, in 2022, that the concept for SEZ US was born, based on the lofty goal to restore civil discourse.
