We officially experienced an AI Super Bowl, people.
While everyone is focused to watch the annual championship game, the biggest Buzz is not just about the Eagles' blowout win and Kendrick Lamar playing his track winning Grammy at the halftime show. It is also about AI as a constant theme in some multi-million dollar ad spots.
From Openai's Super Bowl Debut to Google's Gemini Chatbot sharing cheese facts, here are some major highlights from Super Bowl ads this year.
Openai
Openai initiated its first super bowl ad with the aim of bringing chatgpt to the masses. This commercial marked the first AI startup foray in high-profile marketing and features a style of poinillism animation, in which black and white dots represent significant history miles, including the invention of Lights, the moon landing, and the first email, which eventually featured the emergence, the emergence of generative AI.
In the commercial of the company, the message is clear: the amazing things often begin with a single step. Ad reactions, however, are mixed -halong, with many viewers dispute That the ad was a letting while the others praised it. It is not surprising to see different opinions, because Openai divided people.
The game day's place came to the heel of the company's recent rebraning re -rebraning, announcing a new logo and typeface and aimed at re -defining the company's identity in the competitive tech landscape. In a New video To announce the rebrand, Openai uses the same black dot motif.
Of course, Google took this opportunity to show its Gemini chatbot to millions of football fans on Sunday. The commercial features how a father uses the AI tool to juggle preparing for his dream of dream work while also raising his daughter and teaching difficult life lessons.
This is a sweet ad, unlike a 30 -second ad of Google that Posted on YouTube 11 days ago and caused a little more drama.
That was the previous ad, which was placed at a cheese mart in Wisconsin, aimed at showing how small businesses use AI in Google workspace. But according to x user Nate HakeThe original video seems to have to be edited because the Gemini Chatbot has provided a potentially inaccurate fact. In the original version, Gemini claimed that Gouda costs 50% to 60% of the consumption of global cheese. Although Google's cloud application president, Jerry Dischler, Reply To hake that it is not a hallucination because it is pulled from cheese.comMany minds the figure is an excessive excess. It appears that the video on YouTube has now been changed to remove this stat.
While we expect that administration of ads often occurs, it is noteworthy that a large tech giant like Google has made a mistake in a public mistake. However, this is a reminder that AI can be hallucinate, and not even large corporations will catch them all the time.
Meta promotes Ray-Ban Meta Smart Glasses in an ad spot featuring Chris Hemsworth, Chris Pratt, and Kris Jenner (the Chris Trifecta, if you do) as they explore an art gallery. While Pratt asked the glasses that AI enabled about the artwork, Hemsworth ate an expensive banana, a reference to Justin Sun, the founder of the tron and billionaire blockchain to buy a $ 6.2 million pieces That consists of only one banana that is stuck to a wall.
The commercial Super Bowl lists popular celebrities to show off its AI armor, likely to a bid to boost its appeal to the general public. CEO Mark Zuckerberg Reported Employees told a leak all-hand meeting that the company sold more than 1 million ray-ban meta glasses in 2024.
Salesforce
In a Salesforce's Super Bowl ad, the company shows how to “deliberately AI.” “Interstellar” star Matthew McConaughey's ad features as he rushes to Heathrow's exciting airport. After booking his flight online, he was caught by the guard by a last minute changing gate, resulting in a furious race to catch his plane. However, perhaps if he used the Agentforce, Salesforce platform for the development of autonomous AI agents, he could have a less stressful experience.
Godaddy
Godaddy, the web-hosting platform, presented the AI product, “Airo,” during the game day game. The tool is designed to help small businesses create professional quality logos, website design, and promotional content for social media.
Commercial featured actor Walton Goggins shows how he uses Aira to create a website to promote his own line of goggles, named the Goggins Goggles. In the ad, Goggins said the actors are good at pretending, and that small -owned business people can easily do the same. Because who needs to know what they are doing when you can ask an AI to do it for you?
Circul
The water bottle brand Cirkul took a playful jab at AI during its super bowl ad. Commercial star actor Adam Devine, who introduced the help of an AI assistant to order a cirkul water bottle. However, AI mistakenly interpreted his request and ends up ordering 100,000 water bottles, featuring unpredictable tech relying on for day -to -day work.
The ad also announced that Cirkul plans to give 100,000 free bottles to customers looking at the game.
In conjunction with the major tech players who run ads for the 2025 Super Bowl, There are many startups Investing in ads this year, with the Fintech Company Ramp, where the Philadelphia Eagles' running back to Saquon Barkley was an investor.
