Amazon continues to enter AI with shopping tools to encourage customers to make more purchases. The company announced On Wednesday a new feature called “interests,” aimed at creating a more personalized and communication in search of a conversation.
With this new feature, customers can enter specialized signals in the search bars, reflecting their interests, preferences, and even their budget. For example, users can request “Model Building Kits and Equipment for Hobbyist Engineers” or “Bowing tools and gadgets for coffee lovers.”
Interests use large language models (LLM) to convert the day -to -day language into queries that traditional search engines can understand, resulting in more product suggestions.
In addition, the tool continues to work in the background, knowing users when new items matching their interests are available, as well as providing updates to relevant products, restocks, and deals.
Currently, interests are available to a selected US users with the Amazon Shopping app on iOS and Android devices, as well as the mobile website under the “ME” tab.
The company plans to expand access to more US customers in the coming months.
The interest feature represents a natural development for tech giant as it continues to integrate AI into its app. The feature is joined by a host of AI -powered features on Amazon, including its AI shopping assistant Rufus, AI shopping guides, Check the summaries, AI-generated product informationAnd more.
In addition, many other companies are likely to follow the suit to enhance shopping experience for customers, and some have begun to do so.
For example, Google recently upgraded its shopping tab, introducing a “Match of sight“Tool that gives consumers to describe a dress they think, along with AI suggesting similar ideas based on the description. It also launched a AI summary tool to provide product information.
