Bud Light Exec reveals “four things” that made this year's Super Bowl advertising success


Super Bowl Bud Light's Super Bowl starring Shane Gillis, Rapper Post Malone and Football Great Peton Manning has won online reviews Brewer Rave Online and assigns “the introduction of our fans in the first place”.

“At the start of the process of developing our Super Bowl advertising, we preferred the basic components of what Bud Light Commercial is doing,” said Todd Marketing Vice President Allen Fox News.

Bud Light “Big Men on Cul-de-Sac” was Gillis and Malone as suburban homeowners who come to rescue a neighbor after “accidentally threw a chrome party”. Together, with the help of Bud Light and Peyton Manning, the duo transforms the party into the event so rough that Gillis must tell his neighbors to settle to avoid the anger of Hoa's advice.

Beer Industry Expert says Bud Light is doing “all the right things” with Shane Gillis Super Bowl advertising

Six packs of Bud Light, whose sale has not saved from the controversy of Dylan Mulvaney

Bud Light cans are seen in the Montreal Canada shop on June 16, 2023. (Jakub Porzycki / Nurphoto through Getty Images / Getty Images)

Advertising came to seventh place Today's US advertisement meterwho was supposed to evaluate the Super Bowl's viewers with their favorite advertising from the game. It was the fourth most watched Super Bowl ad, Variety reported.

Allen ascribes the resonance of advertising with viewers to four things: “The placement of our fans in the first place and delivery of classic humor Bud Light, involves the cast of A-List, who are both branded partners and true Brand fansFinally, concentrating a place around one of our platforms that celebrates easy pleasure. ”

“We wanted consumers to see themselves, their friends or their neighbors at this year's place,” Allen said.

Advertising won beer manufacturer Praise from the industrial observer and publisher of the Daily Publisher Harry Schuhmacher, who said Fox News Digital that Bud Light “did all the right things” in BMOC advertising.

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Eagles after the Super Bowl victory

Former football Quarterback Terry Bradshaw (L) speaks with the owner of Philadelphia Eagles, Chairman and CEO of Jeffrey Luria as Philadelphia Eagles 'Quarterback #01 Jalen Hurts and Philadelphia Eagles' (Timothy A. Clary / AFP via Getty / Getty images)

“Bud Light has always been associated with a blue collar. You know, relaxation, grilling, you, you know, country music, those types of situations and opportunities, so yeah, it makes a much more natural sense. did all the right things. ”

Advertising was a tonal diversion from their controversial partnership with Transgender influencer Dylan Mulvaney. The long -term drinkers either rebelled after the company connected with Mulvaney, which caused sales of sales to plunge.

However, BMOC seems to show that Bud Light has learned his lessons, and wholesalers praised advertising as a return to form.

ESPYS Manning 2017 presentation

Peyton Manning hosts on stage at 2017 ESPYS in Microsoft Theater 12. July 2017 in Los Angeles, California. (Kevin Mazur / Getty Images / Getty Images)

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“This ad is one of the best I have seen in my 40 -year -old career. This commercial opens the Bud Light brand to all consumers and will be invited to Light to every home in America as accessible and received by the American lager, ”Anheuser Bush/ Beer Distributor InBev col. John Saputo said Fox News Digital.

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