Fox Business 'Lauren Simonetti reports how restaurants use robots to fry fries on' Varney & Co. '
Advice Chains of popular dinner, chains, Including TGI Friday's, Denny's, Ruby Tuesday, Rubia's Coastal Grill and Red Lobster, have faced financial problems in recent years, and many hit the Covid-19 pandemia.
He faced Chili, based in Texas, before the pandemic. The company fought with stagnant sales and closed places.
Kevin Hochman, CEO of Chili's Parent Brinker International, introduced a new strategy when he took the rudder in 2022 to rediscover the company and return it to its boom. It was a smaller menu, a redesigned restaurant and strengthening its presence on social media.
“Having a more concentrated menu where we can do less things much better is to have a big impact on our meal big scores and also make it easier for the ChiliHead team to work,” said Hochman Fox Business. He added that the company will continue to simplify the offer and at the same time improve key ingredients.
Not in our house: Cracker Barrel promises no surcharges in the egg, double rewards
The customer goes to the Grill & Bar Brinker International Inc. restaurant. Chili in San Antonio. (Callaghan O'Hare / Bloomberg via Getty Images / Getty Images)
The food score is one of the ways to measure the experience of guests. After eating, guests have the opportunity to answer several questions to the Ziosk facility at their table about their food and services experience and their intention to return to the restaurant.
Quick service sectors face slow -back traffic slowdowns because inflation consumers continue to eat at home more often. Hochman, however, claims that the company's strategy brings back the operation between its “existing fan base” and also with the younger generation, which was introduced for the first time through social media channels.
Chili is reported positive The results of the second quarter Last month, with the sale of a restaurant by 31% compared to the same period a year ago. Hochman said during the company's earnings that the chain of restaurants “significantly overcome industry”.
McDonald's Debuts New Value Menu, expands food $ 5
| Ticker | Security | Last | Conversion | Change % |
|---|---|---|---|---|
| EAT | Brinker International Inc. | 151.11 | -2,48 |
-1.62% |
“We are delighted with our permanent dynamics, the strength of the surgical muscles we created, and our greatly improved the experience of Chili,” Hochman told analysts on January 29. By simplifying traffic and investment in work and its shops Hochman, Hochman said “Chili is again generally relevant and provides an experience of a guest who has restored his leading position in occasional meals.”
In addition to reducing his menu, Hochman told Fox Business that the company has “invested hundreds of millions of additional dollars in the last three years to improve customer experience. This includes ramping advertising Investment and continuing to finance reconstruction and improving services.
The company plans to revise up to 125 restaurants every year to the fiscal year 2027. Most shops will be reimased in the next 10 years.
Get Fox business on the go by clicking here
The company plans to revise up to 125 restaurants every year until the fiscal year of 2027. (Callaghan O'Hare / Bloomberg via Getty Images / Getty Images)
During the call of Hochman earnings, he emphasized in particular the success of his marketing team and noted that he did a good job on “bringing guests and re -inserting Chili into culture”.
Hochman believes that if society continues this strategy, it will maintain the advantage of competitors.
“It will be difficult for our competitors to catch up for a short time,” Hochman said. “Sure, they can undermine our leading value in the industry at the price, but it would take years and a lot of courage invest needed to gain your experience and food where ours is. ”
