- Nvidia announced partnership with Yum! Signs, the parent company Taco Bell and KFCthat would integrate its AI technique into ordering chain systems, as well as proposals for customers and employees to improve waiting times and efficiency. McDonald's and Wendy's have similarly integrated AI, but with mixed success, while some customers complain about wild orders.
Taco Bell customers can now order GUAC with chips – or rather order GUAC using semiconductor chips.
Yum! SignsThe conglomerate of the restaurant for Taco Bell, KFC and Pizza Hut, will cooperate with Tech Juggernaut Nvidia to integrate AI into its arrangement and operations, nVidia announced on Tuesday.
Yum! Brands will use the technique to adopt orders on Drive-Thru and call and speed up waiting times by designing specific items offer to customers who prepare for a short time. This technology can also calculate the number of cars in the Drive-Thru series and generate action plans for chain managers, analyze the most important places, yum! Said a talker spokesman Luck. By the end of the conglomerate in the restaurant he plans to introduce new technology at 500 locations by the end of the year.
NVIDIA partnership with yum! Brands, her first invasion of restaurants in restaurants will help a giant fast food scale Byte from yum! AI controlled software launched last month to streamline more than 300 million annual digital transactions. About 25,000 Global Places Yum! According to the company, a product that helped shorten the time waiting for food and better delivery orders.
Nvidia and Yum! Both brands enjoyed strong years, with a technology giant reporting an explosion of 126% of income 60.9 billion USD In the fiscal year 2024, although the continued hype relieved fears of increased competition and economic uncertainty. Yum! saw 7% year -on -year income growth 7.07 billion USD In 2024, mostly thanks to the sale of Taco Bell.
Deficiencies Ai fast food
Integration AI into ordering systems was a mouthwash for fast food chains because automation technology made it possible save on the cost of work, To improve order accuracyand improve operational efficiency. Since 2019 has McDonald's Bought or invested in AI Companies to speed up orders and in 2023 started using Google Cloud For real -time data analysis. Last year Wendy has similarly announced plans for AI integration to his digital menu. Techno would propose to customers certain items of offer based on daily weather or time of day.
So far, some of these AI experiments have been like a wet French screed. McDonald's ended his two -year partnership with IBM In 2024, which had the technology of receiving orders. The change came after many customers on social media wildly incorrect accessories For orders, from nine sweet teas to butter heels.
Wendy dinner had a similar response to the announcement of their digital menu powered on AI because they feared denied.
New partnership
Raghuram Iyengar, Professor of Marketing at UPenn Wharton School and Director of the Faculty for Innovation, Experience and Research Initiative and Analyst, is optimistic about Nvidia and Yum! Partnership of brands. Even in the last six months, AI has proceeded, hopefully solved some of the hiccups that other fast food chains met, said Luck.
Many of them also during this time cultivated more acclimatized AI, use Chatgpt or other AI -activated search tools. As a result, fast food restaurant may have to fight less with Skittish or skeptical customers. However, some of the success of the future integration of AI into fast food organization will depend on the taste of consumers to engage in technology in areas outside their phone or computer screen.
“Of course, the challenge is when you think about many of these consumers who interact with these voice agents, would they like to do it in every part of your life?” Iyengar said.
Important for Nvidia and Yum! Brands, partnership makes sense, Iyengar said. Yum! Brands is not a technology company and its cooperation with NVIDIA could help it improve its AI applications without losing resources. Meanwhile, Nvidia, known primarily for chips, has a chance to prove that it can also be agile in its applications – especially as investors to continue the pressure A company that lives on the $ 2.89 trillion market.
“It's a good bet for Nvidia itself,” Iyengar said. “How can they work on providing services to other companies?”
This story was originally listed on Fortune.com
