Jason Momoa told FOX Business that his Meili Vodka brand is made to “sip naturally” without any extra ingredients.
Some Hollywood stars had success in the alcohol business in 2024, and one experienced a major failure.
Dwayne “The Rock” Johnson's Teremana Tequila is the most successful celebrity tequila brand.
It is also the ninth most successful celebrity-endorsed brand among all categories, according to Spirits Business.
Johnson's tequila company is worth $3.5 billion, according to Spirits Business.
Dwayne Johnson and Mark Wahlberg's tequila companies brought in millions. (Getty Images/Getty Images)
SAMMY HAGAR SAYS ONE TRUCK HAS BEEN FOUND AFTER MILLION TEQUILA BLAST IN BORDER TOWN
Below is a look at other famous alcohol brands that had a successful 2024.
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818 Tequila, Kendall Jenner
Kendall Jenner's 818 Tequila launched in May 2021. According to Spirits Business, sales rose 150% in the first 12 days after Jenner launched her tequila brand in the UK in 2023.
Kendall Jenner's 818 Tequila launched in 2021. (Kevin Mazur/Getty Images for Atlantis The Royal/Getty Images)
Fast Company reported that Jenner's blanco tequila has dropped its price from $39.99 to $29.99 in 2023 in response to customer demand. A $10 price drop would double sales by mid-2024, according to the outlet.
Jason Momoa
Jason Momoa is relatively new to the celebrity liquor brand game. The star and Blaine Halvorson have joined forces to launch Meili Vodka in 2023.
Jason Momoa launched Meili Vodka in 2023. (Vivien Killilea/Getty Images for Meili Vodka/Getty Images)
Earlier this month, Momoa told FOX Business what it takes to create a successful alcohol brand with so many celebrities.
“I like all spirits. You can have a lot of different kinds. I love whiskey, scotch and mezcal, but vodka is pretty cheesy and it's been out of business for quite a while.”
WATCH: Jason Momoa shares what makes his vodka brand stand out from other celebrity spirits
Jason Momoa told FOX Business that his Meili Vodka brand is made to “sip naturally” with no additives.
“So we wanted to make something that you can just naturally sip and sip. It's treated like an ingredient and not a spirit, so we wanted to address that,” Momoa said.
Sammy Hagar
Sammy Hagar and business partner Guy Fieri haven't had as good a year as other celebrity-endorsed alcohol brands.
Hagar and Fieri are co-owners of the Santo Spirits tequila brand.
In November, Santo Spirits had two truckloads of $1 million worth of product stolen in Laredo, Texas, after transporting it across the border from Mexico.
Sammy Hagar and Guy Fieri co-founded Santo Spirits in 2017. (Ethan Miller/Getty Images for The Saints: Holy Pure Mezquila/Getty Images)
The missing trucks were transporting 24,240 bottles Santo Blanco and Reposado and a specially made Extra Añejo, which was created over the course of 39 months.
Hagar told FOX Business this month that the brand will be more careful about shipping in the future.
“We will be more careful,” the 77-year-old said. “You think everything's fine. You think 'Hey, the truck came across the border, everything's fine.' No, it came across the border and it wasn't cool, so we're really careful now.”
WATCH: Sammy Hagar and Guy Fieri to be 'really careful' sending tequila trucks across border after heist
Sammy Hagar told FOX Business that he and business partner Guy Fieri will pay “more attention” to transporting tequila after the robbery.
The rock star is proud of the Santo brand.
“We've pruned the agave hard,” he said. “Most people leave a lot of green in there, and the green is bitter. They use younger agaves too, and they're bitter. And you have to add sugar and things, dyes. We don't do any of that.” We leave it in the barrel until it gets the color we want, the flavor we want, it's the best that can be done.”
Fieri and Hagar launched Santo Spirits in 2017 and operate out of the El Viejito Distillery in the Highlands of Jalisco, Mexico.
Mark Wahlberg
Mark Wahlberg became an investor in tequila brand Flecha Azul in 2021 after visiting a distillery in Jalisco, Mexico with co-founders Aron Marquez and Abraham Ancer.
Mark Wahlberg is the co-owner of Flecha Azul Tequila. (Denise Truscello/Getty Images for Palms Resort & Casino/Getty Images)
In July 2023, Wahlberg took to Instagram to celebrate Flecha Azul being voted “No. 1 tequila drinker in the world”.
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In 2024, Wahlberg opened a new location for his restaurant that serves his tequila, Flecha Cantina in Las Vegas.
Matthew McConaughey
Matthew McConaughey and wife Camila McConaughey co-founded their tequila company Pantalones Tequila in 2023.
Pants offers three types of tequila — blanco, reposado and añejo.
Camila McConaughey and Matthew McConaughey launched Pantalones Tequila in 2023. (Gary Miller/Getty Images/Getty Images)
“We met over margaritas and from that first sip we knew we wanted to create something special together. Tequila was and still is part of our story, so accepting the challenge to create our favorite tequila was the perfect and natural next chapter.” for our first business partnership together and for us as a couple,” Matthew and Camila said on their website.
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“Once we had made an exceptional tequila that spoke for itself, we wanted to put the fun back into tequila – over the last ten years, the tequila industry has seemed to become more and more serious and sometimes even cocky.
“That's not what tequila is about for us and our friends, so we wanted to reverse that trend. We had 47 tastings before the product came to market. This process led us to a smooth, balanced, organic agave aroma with just the right hint of sweetness at the end of the tail—which you'll find in every sip.”
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According to Forbes, Panatalones Tequila took off in its first year on the shelves. The outlet said the brand won top honors at the San Francisco World Spirits Competition.
Bob Dylan
In 2018, Bob Dylan launched his own whiskey brand, Heaven's Door Spirits. Dylan joined forces with Marc Bushala to turn a former church in Tennessee into a distillery.
“You don't always find inspiration. Sometimes it finds you. We wanted to create a collection of American whiskeys that each told a story,” Dylan said in a press release, according to The Guardian.
Bob Dylan's Heaven's Door Spirits was released in 2018. (Courtesy Ghosts of Heaven's Door/Fox News)
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Elaborating further on the company's whiskey website, Dylan said: “I wanted to create a collection of American whiskeys that told a story in their own way. I've been traveling for decades and have been able to sample some of the best whiskey stills the world has to offer, it's great whiskey.”
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Dwayne 'The Rock' Johnson and Mark Wahlberg bring in millions of famous tequila brands
