Google's you have a model Gemini is becoming more personal. This week's company announced that the activation of a new personalization tool would provide -Daan to Aired To reference your search history to enhance and deepen its responses.
In a blog post, says the company It will examine the queries and cross-reference your searches to provide “related context-related responses adapted to your individual interests.”
Google said it was part of a broader approach for Gemini to not only answer general questions but to better understand you. It added that it will only refer your search results when it determines that they can significantly improve the output.
“We will only use your search history when our advanced reasoning models determines that it is really useful,” the company said in the blog post. “Early testers found Gemini with a personalization that benefits for brainstorming and obtaining personalized recommendations. We will continue to assemble user feedback on the most useful application of this ability.”
Some examples provided by Google include: “Where should I take a vacation now?” Or, “I want to start a YouTube channel but it takes content ideas,” potentially tying the response to knowing that about your interests.
Growing trend
The effort is aligned with a growing trend with tech companies, in particular ChatGPT-Maker Openai, which aims to make AI easier to understand, be aware of the context and have a deeper understanding of its users' needs and preferences.
The tool – boosted by the experimental model of Gemini 2.0 Flash Thinking – will provide a reasoning of reasoning and showing which data it has obtained from previous searches. Google also said it would explicitly ask for permission before connecting your search history or any other app.
It will first launch as an experimental feature for Gemini and Gemini Advanced subscribers (web only for now) in more than 45 languages and expands to mobile over time.
The company also announced that it was rolling Deep research tool to all Gemini users for free. The tool, announced in December, is similar to Openai's feature of the same name. It aims to save you a time of time by developing as a personal assistant in AI research, finding and synthesizing information from the entire web in minutes.
The user's trust is important
Google said it paired the newly upgraded deep research with the Gemini 2.0 Flash Thinking Model, which provides real-time reasoning while browsing the web, as part of an effort to enhance the quality of its reports.
Jitesh Ubrani, a market research analyst, told CNET that moving towards personalization is one that will increase the use and disturbance for technology. But he also warned that the benefits should not come at the expense of the user's trust.
“Privacy concerns have definitely arise, so it is important that Google and other companies offer consumers the right tool to alleviate concerns,” he said. “Most importantly, this should be something that users choose to opt instead of opt out.”
