Hooters CEO Salilli joined “Fox & Friends” to discuss the plans to return the brand to its roots as a “neighboring restaurant”.
Although Hooters recently served bankruptcy in Chapter 11, Sali's CEO Meli assures customers that the iconic restaurant will not soon leave.
In a March 31 Press releaseThe chain announced an agreement to support restructuring (RSA), which made the company to manage its debts while maintaining its door open.
“It's a huge inflection moment for our brand. We couldn't be more excited for our customers and employees,” Melilli said “Fox & Friends” Thursday. “The original owners take the concept back, return it to their roots and restore success that he has enjoyed for 42 years.”
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As part of the company's efforts to revitalize the iconic brand Hooters, the weekly bikini, including fresher and better ingredients in the offer and introduce the universal standard for waitress.
Hooters CEO explained how a restaurant chain is planned to make a comeback after bankruptcy in Chapter 11. (Getty Images)
In addition, the company is planning Prefer charity work and community events, efforts that have been the main part of Hooters' identity since its foundation in 1983.
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“We do programs like Wings for Children, for Education. We sponsor the first respondents. We do the days of veterans, breast cancer programs, MOFFITT cancer [Center]Joe Dimaggio Children's Hospital, ”Melilli explained.
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“We've always done these things. Now it's an opportunity to return to it.
Despite the controversial waitress uniforms of the restaurant that have triggered extensive criticism over the years, Melilli noted that women and children now make up most of the customers in some locations Hooters.
The interior of the reconstructed Hooters on Kirby is shown after a large re -opening for the restaurant on Wednesday, January 23, 2013 in Houston. (Getty Images)
“Some of our restaurants, we have 65% of our customers, are women and children.
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“We'll really focus on it. We'll get back to our roots. We'll go back to the basic assumption that this brand has become today.”
According to the CEO, existing Hooters restaurant During the restructuring process, it will remain open to customers and will function as a usual business.
