HUAWEI plans to return global caution, but the main challenges remain

Barcelona – Huawei returns its fingers to the international smartphone market, but analysts warn of the continuous effects of US sanctions that may hinder the Chinese company's ability to compete with the leaders apple And Samsung.

During the past few months, Huawei has launched two main devices outside China. The first in December was Mate X6, a foldable smartphone, followed XT colleagueHuawei's 3,499 euros ($ 3,660) triple phone.

Huawei was looking to stand out from the similar mobilization of smartphones at the MWC World Conference in Barcelona, ​​the largest commercial exhibition of communications in the world. The Chinese company had a great position showing its tools, including Mate XT.

These expensive devices and the presence of Huawei in a global technical exhibition, confirm the targeted approach to the technology giant, in an attempt to maintain the image of its brand as an innovative company while selling advanced smartphones.

“Huawei is still very cautious and preserved with what you think can achieve outside China through her smart works,” Ronar Purihevi, an analyst in Kanliz, told CNBC.

“The Mate XT and X6 abroad is not a sign that it will return to an international return with smartphones in the coming years. Both are exceptionally priced, and instead they maintain the brand's perception required to be an advanced innovative with smartphones and still sell devices for the richest.”

MWC used to be an offer dominated by Huawei, from Card care The attendees wore, to announce The launch of the most boxes in this event.

While Huawei has expanded some glossy aspects of her presence, her position is still very large as other parts of her business appear, especially her communications equipment that helped convert it into one of the largest technology companies in the world.

In the consumer area, Huawei maintained some of the presence outside China with devices such as smart watches but smartphones are still very limited. The company MWC uses 2025 to display Mate XT, the first of its delicate devices With a screen fold twice.

However, its success in China is unlikely to be repeated with the greatest challenge is Huawei's lack of access to Google's Android program, analysts said.

“I don't think they will be able to return to international markets without the full Google services,” Francisco Jeronimo, Vice President of Data and Analysis at Data Corporation International, told CNBC.

“They were unable to develop its market share in the international markets,” he said.

Google's Android operating system is operating by 80 % of smartphones in the world, according to CounterPoint research. Outside China, Android users depend on the Google Play store, which is the Google App Store, as well as the various apps from the Chrome browser to Gmail.

While Huawei has Special OS is called harmonyosHe still has the ability to provide Google applications, on which most users depend.

“The expansion of smartphones outside China will be a major challenge,” said Biorhofde Kanyez.

“Not only because Harmony barely has any active users outside China, which limits the user's notes and the availability of the application, but also because it needs the right devices wallet, operating team, marketing resources, etc.. It will take years rebuilding, even with strong success in other devices categories.”