'Influencer ko founder banne ka kida…': Youtuber's ₹₹ sales in 1 hour stuns Shark Tank judges


Shark Tank India Season 4 returns this Monday with more drama and heated exchanges. Its latest promo features YouTuber Gaurav Taneja pitching his whey protein brand, backed by staggering success – ₹ 1 million in revenue per hour, even with a password-protected website.

Shark Aman Gupta did not hold back his admiration: “This is the dream of many businesses.” Vineeta Singh echoed the sentiment with a simple but stunned, “Oh my god.”

The exchange turned funny when Taneja quipped, “Shark, aaj kal har founder ko influencer banne ka kida aa gya hai” (Nowadays, every founder seems to have an urge to become an influencer). Vineeta Singh's response was sharp: “Aur influencer ko founder banne ka” (And influencers seem to want to become founders).

Taneja's partner shared the success story of their whey protein business and left a visible impression on the sharks. The duo's ability to generate ₹1 million in revenue so quickly underscored the power of influencer-driven branding. Aman Gupta credited their success as something most businesses only dream of.

The promo also teased heated moments between returning Shark Aman Gupta and newcomer Kunal Bahl. Bahl's bullish investment offers — $4 million to close one round and $8 million for the next — sparked competition among the sharks. Gupta didn't hold back, remarking, “This is your first time on Shark Tank,” to which Bahl confidently replied, “But it's not my first time doing deals.”

This season highlights smaller-town talent and daring entrepreneurs with bold appreciation. The ₹250 crore valuation prompted Aman Gupta to exclaim, “Hum pagal hain kya?” (Are we crazy?). Another team's valuation of ₹300 crore left the jury equally stunned. However, some pitches inspired bidding wars, underscoring the range of entrepreneurial ambitions on display.

One standout topic was an artificial intelligence device capable of recording conversations and gathering data about acquaintances. Anupam Mittal, a founding investor in the venture, called the technology “no different than magic.”

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