Today's fashion and beauty trends have a lifespan shorter than the length of your Instagram story. However, there are pioneering trends that have received major attention in 2024, from late-night shopping adventures to the Korean glass skin beauty trend. Take a look at the models making a big impact on the Indian fashion and beauty scene according to the Nykaa trend report for 2024.
Late-night shopping craze: This trend is common among people who work late or night shifts. Shopping is associated with a good mood, which makes people browse online fashion stores to buy their favorite products. With a 60% increase in late-hours shopping, lipstick, serum and sheet masks top the list of midnight essentials.
Love for lipstick color: As Nykka reports, brown, red, and tan lipsticks are clear favorites.
Custom eyeshadow: Products that help women create everything from soft pinks to smoky eyes are in high demand.
K-beauty fever: Korean beauty brands are growing 2.5 times faster than the platform average, with COSRX, TONYMOLY, The Face Shop, meeting most of the demand.
Coordinated dresses and midi dresses: Coordinated sets and midi dresses remain wardrobe staples, with brands like Tikhi Imli and Twenty Dress prominent.
Anarkali Magic: Traditional anarkalis continue to gain traction, while Nykd bras by Nykaa lead the lingerie market.
Social media inspiration: Trends like off-the-shoulder tops, wide-leg jeans and waistcoats have become popular thanks to the push of Instagram influencers.
Regional priority: Delhi favors kurtas, Mumbai favors co-ords and Bengaluru favors lehengas.
Fashion for your child: According to e-fashion platforms, baby fashion has emerged as Nykaa Fashion's fastest growing category.
