Optable identity management enabling data cooperation, Gamer.ID is a gaming identity identity solution enabling brands and agencies to reach gaming audiences with accuracy, size, and compliance.
At the core of the gamer.id is gamer.Graph, the Proprietary Identity Resolution Engine of Livewire. Gamer.graph reviews real-time and unpredictable data, empowering brands to accurately target the right players with proper messaging-all without compromising user privacy. Gamer.ID is like a smart system that helps brands understand players while maintaining the private data, the company said.
While playing is more than traditional recreation formats, brands require a framework constructed by the identity goal to connect players to the entire PC, console, mobile, CTV, esports, and retail networks of Media. Gamer.Id eliminates hoping for third-party cookies, providing deterministic, first-party gaming audience data that releases high-impact media campaigns.
“Our mission is to continue to be a global leader by understanding players better than anyone,” said Indy Khabra, Cofounder at Livewire, in a statement. “In Gamer.ID and Gamer.Graph, we change the target of the gaming audience. Our privacy -first approach combines premium data intelligence with measurable results for brands.”
Khabra added, “Traditional identity solutions failed to gaming audiences, but Gamer.ID allowed brands to reach real players in all touchpoints – without cookies or probabilistic Model is not just the ID graph; In brands that are serious about gaming, Gamer.ID is important. “
As one of the most advanced gaming identity solutions now built, Gamer.ID features three main columns:
● DMP (data management platform) -Engest and segments of deterministic gaming data, which provides the audience's real-time intelligence brand throughout the gaming ecosystem. Combines with SSPs, DSPs, and CTV platforms for full-funnel activation.
DMP is like a giant digital library that collects and organizes data associated with play. It helps brands understand what kinds of games people play, how often they play, and what they may be interested in.
● Gamer.Graph (Graph of Identity) —a solving millions of first-party gaming IDs, in-game contact signals, and transactional data to privacy safe in privacy, ensuring High-fidelity targeting throughout the programmatic, in-game, and CTV activation. The graph identity is like a puzzle that connects different pieces of data to identify the same gamer with different devices and games – without the use of personal details such as emails or Name. It helps brands show related ads without knowing who you are.
● Clean room-Clean Optable Clean Technology provides a safe, following environment that follows privacy where brands can oppose and match first-party data without exposing personal identifier information ( Pii). Supports Media, CTV, and Programmatic Buyers networks are supported.
Imagine a safe meeting room where game brands and publishers can compare their data without actually sharing private details. This allows advertisers to find the right audience while keeping gamer information safe and not identifying. Together, these tools help brands reach players in a way that is relevant and friendly to privacy but improves media effectiveness.
The company said Gamer.ID was privacy-first by design, developed to meet strict GDPR, CCPA, and global privacy regulations. The clean room ensures secure data onboard, matching, and activation, preventing data leakage and giving confidence to brands to conduct campaigns in a fully compliant environment.
By directly integrating with play publishers, platforms, and DSPs, Gamer.ID allows seamless programmatic activation on many channels. Brands can leverage Gamer.ID with the power of in-game and reward ads throughout the mobile, PC, and console, active commerce networks.
“The way the brands are connected to gaming audiences is changing rapidly, and privacy is in the middle of it,” Bosko Milekic, chief product officer at Optable, said in a statement. “Collaboration with Livewire to Power Gamer.Id makes a data cooperation without stitches and effectively, helping brands reach players without timely procedures of monitoring or predictions. Our optable goal is always to Give advertisers to tools that they need to work with their data safely, responsible, and with confidence.
Livewire's expertise in gaming helps brands to navigate to an expansion of the scene where gaming continues to get more consumer attention. By gamer.id and gamer.graph, marketers can better connect gaming audiences through data-driven perspectives and targeting.
By pairing Livewire's in-depth understanding of the gaming ecosystem with the Optable's Industry-foremost data collaboration and clean room technology, Gamer.ID delivers a framework that is the first privacy designed for the future of advertising in the advertising to playing.
Livewire had earlier raised $ 4.7 million in a series of a round in 2022. It had 45 employees and started in 2021. It was established in a belief that gaming marketing was the key to unlocking mass communication —They for brands. Research shows that the next border of marketing is engaging, interactive and playful. The opportunity is to provide innovative, effective and measured advertising opportunities to brands in a real and simple way to perform, the company said.
