The Lumon Terminal Pro – the computer used in the Apple TV's hit series “Severance” – appeared in the retail of Apple's website. When shopping for Apple.com, you will see the new device, decorated with a red “new” label, when you click to view the available MAC computer that Apple sold from the top-level navigation.
But sorry, fans of “severance”: the computer of the lumon terminal is not really for sale.
Instead, its appearance on the retail website serves as an announcement for Apple's streaming service, the Apple TV+, which is available as a free three -month trial on any Mac computer purchase. The one offered streaming is a part of Apple's service growth business, which grew 4% in the latest quarter up to $ 26.34 billionHelping to push Apple's gross margin to the highest recorded.
Due to Pop Culture appeal, Cupertino -based tech giant has been heavy on marketing “Severance,” today The most watched Apple's TV series everwith a Number of official ties, Includes that free e-book In Apple Books, A “separation” podcast with Ben Stiller and Adam Scott, a LinkedIn Profile for Lumon Industries (the fictional company on the show), a “separation” -themed PlaylistAn NYC pop-upAnd more.
On Wednesday, the company also Shown how one of the show's editorsGeoffrey Richman, is using an IMAC, Mac Mini, and MacBook Pro to work in the series, whether at home, at home, or on the go.
Next to the list of lumon terminal pro, there is a Link to a short movie Offering a back of the scenes will look at its edit process.