Netflix co-chief executive officer Gregory Peters said the company has made some “good early progress” since it launched games during a call for the streaming service. Q4 2024 earnings. He also mentioned the company's plans for the future of gaming on the service, including the launch of party and couch co-op games that you can stream online. Count The Verge note, Netflix started trying its game streaming technology last year, but it was very limited, and it's not clear how it happened. It appears that the company intends to continue investing in technology and expand its reach.
“We're thinking of it as an alternative to family board game night or an evolution of what the TV game show used to be,” Peters added as he talked about launching party and couch co-op games. He also said that the company will continue to add major titles such as GTA, which has garnered tens of millions of downloads, among its offerings. Netflix will continue to release games based on its shows, as well, as they tend to become fan favorites. Squid Game: Released seems to have reached the top spot in app store listings for action games in 107 countries. It's about to become Netflix's most downloaded game.
Peters said Netflix is already seeing “positive impacts on acquisition and retention from [its] members who play games.” He acknowledged that the positive effects of gaming on the platform are still “relatively small,” but that Netflix's budget for games is also smaller than its budget for shows and movie. As a result, the company will continue to “scale that investment” as it sees its benefits in acquiring new and retaining old subscribers.
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