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Qualcomm announced its new Qualcomm Dragonwing It is a brand for its industrial products, IoB, Enterprise and Networking Market.
Don McGuire, chief marketing officer in Qualcomm, said Semiconductor Chips designer has already had a Snapdragon brand, but is now destroying another dragonwing brand that represents a significant step in its journey to empower the power businesses and industries to measure to new heights.
“As we continue to vary, the key components of our platforms and solutions – AI, computing, and connection – are related to more industries than before,” McGuire said. “From industrial robots to cameras, to industrial handhelds and drones, and beyond, this portfolio deserves a brand identity that deserves modern technology delivered to those Category.
In a world where companies face a terrible challenge of change and growth with new technologies and digital systems, the dragonwing portfolio empowers the company's growth, productivity and competition – in a global size , McGuire said.
This is a brand newly dedicated to the change of business, Ignacio Contreras, VP of product marketing in Qualcomm, said in a press briefing.
“Due to the wide variety of segments we serve, it's time to introduce a new way to express and clarify the position of the value we provide to many products and many offerings beyond our Snapdragon brand, “Contreras said.
“The brand -dedicated to industrial, IOT, business and business audiences in networking -reflects our variety and promises in developing products that change industries,” Contreras said. “It marks a significant step on our journey to empower the industries to measure the new heights with the Qualcomm dragonwing brand. It will sit and stand on the shoulder on the shoulder with snapdragon, while the snapdragon, like You know, it offers premium experiences for consumers on mobile, automotive, wearable, PC and other categories. dedicated to the change of business. “
The dragonwing brand represents industrial and emerged IOT, enterprise and networking solutions. The leading AI edge, high performance, low-power computing, and unparalleled connections are developed in custom hardware, software, and service offerings designed for speed, scalability, and reliability.
In dragonwing products, companies can unlock smarter decision-making, increased operational efficiency, and time-to-market faster. This is important for industries such as energy and utility, retail, supply chains, manufacturing, and telecom, which enables businesses to expand in new opportunities, expand their competitive edge and win in emerging markets.
A brand dedicated to the industry
The name 'Dragonwing' and its stylish dragon icon symbolize climbing, power, and acceleration. The color of the brand's palette includes influential purple, which fuses the innovative blue and Snapdragon's Bold Red.
Together, Dragonwing and Snapdragon created a strong, portfolio-developed purpose, strengthening leadership in both consumer and industrial segments, McGuire said.
“We know the future of technology because we created it. In dragonwing, we help businesses jump and accelerate their digital change with speed and confidence,” McGuire said.
The Dragonwing brand will make its debut on the MWC (March 3-7) and is embedded world (March 11-13).
“This Qualcomm Dragonwing brand covers our industrial and emerged IOT products, wireless networking, such as solutions for WI accessing points and server infrastructure offices, Offerings like Openran, “Contreras said. “Dragonwing means business growth with applications in a wide range of industries, from energy utilities, retail, telecom and more. An important consideration is that horizontal technologies are the development of blocks covering platforms of dragonwing and snapdragon. “
He noted that in the Mobile World Congress, Qualcomm will have products dedicated to AI workloads, especially inferential, which will run on devices, edge systems and cloud data centers.
“You can think about the connection as the oxygen that brings our digital life experiences, and like oxygen, when connectivity is lacking to expand quality, we all suffer from it,” Contreras said.
