Rad Power Bikes has named a new CEO, just a few days after that The previous leader has dropped. The E-Bike company has tapped Kathi Lentzsch, who has spent the last few decades helping to rotate companies that are incredible in both consumer and B2B spaces.
Change is coming as Rad Power continues to move from direct-fetal-shopping in favor of a retail-based approach-a change in strategy that led the company to the Institute Multiple disappearances of disappearance In the past few years.
“The Rad Power Bike is at a point of inflection, moving from a direct-consumer-consumer model to a more approach-focused approach, and it's an incredibly time to ride,” Lentzsch said in a statement. “This change creates new opportunities to reach more rider, strengthen customer relationships, and change the brand in significant ways.”
Lentzsch will be the third CEO of Rad Power in the last three years. Phil Molyneux came down from the paper earlier this month. He was installed as CEO in 2022 when founder Mike Radenbaugh stepped up. Radenbaugh started the company in 2007.
RAD power does not unite in its struggle to find the right business model for the sale of its electric bikes. Two of the highest profile companies, cakes and vanmoof, recently went through losses regeneration to continue operational. And last month, two more – electric bike companies and integral electrics – Sinamabi.
