Two Hyderabad nurses introduced their brand of natural accessories, countries, in the last episode Shark Tank India. The nurses said their heroic product is a menopausal pill. The founders focused on the CRS RS 75 and demanded RS 75 lakh for 1% of their own capital, showing considerable growth from their initial income.
Despite the initial interest, several red flags increased the playground among investors.
The founder of Titan Capital Kunal Bahl feared that he is on the market market. He emphasized the low repetition rates and noted that IS Standout by a product – a pill for menopausal women – still needed to spend marketing to attract customers. Withdrew from an agreement.
Co -founder Sugar Cosmetics and CEO Vineet Singh were particularly concerned when the founders said the pills need to be consumed within 2 months for the best efficiency and revealed their durability for 12 months.
The nurses later revealed that they insisted that the user should finish the bottle in 2 months because they wanted fast turnovers. Singh said, “That's scary.”
EMCURE Pharmaceuticals, Executive Director of EMCURE Pharmaceuticals, has expressed concern about the product phrasing. Thapon asked, even if the founders spoke about the effectiveness of why someone would buy a product after being no longer effective.
She added that the product formulation can be easily interpreted as an expiration.
The founder Thapon and Shaadi.com Anupam Mittal were skeptical about the lack of clinical evaluation. Anupam even called on the founder to make a great claim without performing clinical evaluation.
In addition, he criticized the slogan: “” Nutrition that feels like a comfortable food, “I have no idea what it means. How can the pills be a comfortable food? ” Vineeta Singh also retreated from the offer and mentioned financial and logistics concerns.
She said she did not believe that founders face a product problem, but there are other problems that are much larger than PMF. Singh added that although the founders face losses, their losses are falling.
“I think there are a few questions, the biggest is your 12 -month life in the shelf. It may take four months for your product to be addressed. You have also not read to the inventory that could expire at your end, and this is very dangerous. And if only 35% of customers return in a year.”
Despite concerns, Ritesh agarwal offered a conditional agreement and proposed RS 75 Lakh for 2.5 % of its own capital, reduced to 2 % after negotiation based on projection projections. This agreement was accepted by nurses.
