- According to the data from the Loading Auto Edmunds carThis month is at a pace to set a new record high Tesla Owners trade in their electric vehicles. This is, like CEO Elon Musk, has taken over a highly profile role in Trump's administration, which has led the efforts to reduce federal wages and induce massive resistance to the EV brand.
March is at a pace to set a new record with a high content of Tesla owners in its electric vehicles, according to data from the Edmunds car website.
During the first half of the month, Teslas created from 2017 or newer 1.4% of all vehicles in which it was traded, except for new Teslas and EV purchases from other direct consumers. This is more than three times 0.4% from AZ 1.2% in February and 0.8% in January.
In fact, in the last year, Tesla's trade rate is rising. For most of the first half of 2024, it sat at 0.4% and crawled up to 0.5% -0.6% in summer before reaching 0.7% by the end of the year, according to Edmunds.
The ascending trend in time coincided that Musk gave hundreds of millions of dollars to re -election of Donald Trump and then became an advisor in his administration, while his Ministry of Government Efficiency (DOGE) reduced federal wages and accessible sensitive government data.
The will against Musk has become so serious that the protests broke out in the showrooms of Tesla and vandals even started Ignition of Tesla vehicles.
In addition Tesla's sales will collapse In Europe, when Musk is inserted into the national elections and becomes more associated with Trump's policies. And Tesla's shares price collapsed about 50% from its highest level in mid -December.
As soon as Bulls on Wall Street, Musk also begs to resign from DOGE because Tesla suffers “”Tornado Crisis Moment”
Jessica Caldwell, Head of InSights Edmunds, said “Loyalty to the brand is becoming a larger question mark as factors, such as the growing public involvement of Elon Musk, the degradation concerns of Tesla and its increased saturation in the main metroch leaves from this brand disconnected.”
The data also shows that shopping on EDMunds for the new Teslas has dropped to 1.8%, the lowest since October 2022 and a decrease from a peak of 3.3% recently in November.
Tesla did not answer immediately to the request for comment.
Sure, Tesla owners also trade in their cars teslas usedAnd shops with other EV brands are also increasing. But this is because the sale of other EV is also at a higher level, without significant trade shops, said Edmunds spokesman Mitch Paul Luck e -mail.
The data also shows a competitive EV that could be useful from the Musk sentiment. According to Edmunds, 4.2% of Tesla stores were used to buy a new BMW i4, which participated in shopping towards new vehicles in traditional stores. Meanwhile 4% were used to buy a new Hyundai Ioniq 5 and other 4% were used for the new Ford Mustang Mach-E.
“These shifts in Tesla consumers could create an opportunity for older car cars and EV startups to get the ground,” Caldwell said. “How Tesla behaves and the interests of Tesla, those who offer competitive prices, new technologies or simply less controversy could capture the defective owners of Tesla and the first buyer of EV.”
This story was originally listed on Fortune.com
