Viewership for the first weekend of the NFL playoffs was down 9.3% from last year, a larger decline than the league experienced during the regular season.
The six wild-card round games averaged 28.3 million viewers on TV and digital platforms, up from 31.2 million last year, according to the league and Nielsen.
The two Saturday games were steady, while the Sunday and Monday games saw a decline.
The biggest takeaway from the weekend was that audiences had adapted to one of the games on the streaming service. Baltimore's 28-14 win over Pittsburgh averaged 22.07 million viewers on Amazon Prime Video. The Detroit Lions-Green Bay Packers game on December 5 surpassed 17.29 million viewers, making it the most-watched game on Prime.
That's down 3% from Peacock's average of 23 million viewers last year for the Miami-Kansas City matchup.
The most-watched game of the weekend was Philadelphia's 22-10 win over Green Bay on Fox, which averaged 35.6 million viewers in the late Sunday afternoon window. However, that's an 11% decrease compared to the Packers-Cowboys game on Fox that aired around the same time.
Washington earned a 23-20 victory over Tampa Bay on Sunday night. It was the tightest game of the wild card round and averaged 26.2 million viewers on NBC. That's a 19% decrease from last year's Rams-Lions game.
Houston's 32-12 win over the Los Angeles Chargers in Saturday's first game on CBS averaged 25.6 million viewers, just 1% better than last year's Browns-Texans game on NBC.
Buffalo's 31-7 rout of Denver in Sunday's first game averaged 31.1 million viewers on CBS. That matched the attendance for last year's Steelers-Bills game, which was postponed until Monday afternoon due to weather.
The Los Angeles Rams' 27-9 rout of Minnesota on Monday night averaged 25.3 million viewers on ESPN and ABC, down 13% from last year's Eagles-Buccaneers game.
The league average during the regular season was 17.5 million. It was the sixth highest on average since 1995, but down 2% from 2023.
Prime Video's “Thursday Night Football” package was up 11%, while ESPN and ABC's “Monday Night Football” was down 14%. “Monday Night Football” saw a decline on ABC, with three fewer simulcasts.
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AP NFL: https://apnews.com/hub/nfl
2025-01-16 00:36:01
The average number of viewers for the NFL's wild card round was 28.3 million, a 9.3% decrease from last year.