While large corporations such Google and Meta are distracting their DEI programs, the ULU VENTURES, which has just raised fourth funds to $ 208 millionIt is not a plan to change its approach of investment in different founders, the firm told The Wall Street Journal.
Co-founded by Miriam Rivera, a Latina and former vice president and deputy general counsel on Google, Growing up Uses a data-driven investment approach to filter biases.
The 17-year-old company, which invests in seed startups, thinks that ongoing diversity efforts can raise risks under the new administration. “If you stand strong in Dei today, you need to be incredible buttoned-up,” said one of the company's partners at WSJ, indicating that data-based investment does not mean that the firm favors those definitely founder of the demographic.
Ulu's limited partners seem to be on top of its approach to the difference. The fourth fund of the company was 50% greater than the $ 138 million third fund raised in 2021.
